E-cigarette liquid packaged like candy leads to US warnings

02 May, 2018, 02:04 | Author: Kevin Carter
  • Liquid nicotine for e-cigs looks like kids' juice boxes and candy, government says

According to the FDA, e-liquids are risky for children and can cause severe reactions including seizures, coma or even death in young children.

Specifically, the FDA compared the "One Mad Hit Juice Box" to popular apple juice boxes, "Vape Heads Sour Smurf Sauce" to War Heads candy, "V'Nilla Cookies & Milk" to Nilla Wafers and Golden Oreos, and "Whip'd Strawberry" to whipped cream.

The use of e-cigarettes and vaping increased among teens 900 percent from 2011 to 2015, and half a million middle school students admitted to using them, according to a report by the United States Surgeon General.

Some of the products resembled juice boxes, candy and cookies. If a kid mistakes vaping liquid for something like a juice box, it could "result in serious harm or even death".

Federal regulators are warning companies that advertise liquid nicotine products as kid-friendly food or candy.

"No child should be using any tobacco product, and no tobacco products should be marketed in a way that endangers kids - especially by using imagery that misleads them into thinking the products are things they'd eat or drink. said FDA Commissioner and physician Scott Gottlieb".

Between 2012 and a year ago, there were more than 8,000 reports of e-cigarette and liquid nicotine exposures among kids under age 6.

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In the most recent round of warnings, federal regulators have given the companies 15 business days to respond with the corrective actions they've taken.

Illegal selling of the products to minors also was cited for several of the manufacturers, distributors and retailers, according to a press release from the agencies. If they don't comply, additional action may follow, such as a seizure or an injunction.

"Protecting young children from unwarranted health and safety risks is one of our highest priorities", said Acting FTC Chair Maureen K. Ohlhausen.

The move is part of a broader FDA plan to prevent nicotine addiction.

The agency said it had uncovered dozens of violations of the law and issued 40 warning letters related to Juul e-cigarettes.

Juul e-cigarettes look like computer flash drives and have become a favorite of teenagers.

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