Xiaomi launches Mi Music and Mi Video in India

03 May, 2018, 11:59 | Author: Sidney Guerrero
  • Xiaomi Mi Music Mi Video services are now available for Indian users

It also consists of features such as Dynamic Lyrics which offers users a "karaoke" song experience wherein users allow the lyrics to follow the song in a "Karaoke" fashion and scroll through songs via lyrics.

Considering India as its core market after its home-ground China, Xiaomi became India's number one smartphone brand in India in Q4 2017 beating Vivo, Samsung and Apple, according to International Data Corporation.

It must be noted that the Mi Music and Mi Video app are not new apps. The app will be available starting today, and upcoming updates will bring support for features such as Music Videos, Personalized Recommendations, Themes, and more.

Xiaomi's diversification from a pureplay products company to an integrated products-and-services one was nearly inevitable, given the success it has had in India. Although Xiaomi hasn't announced any specific subscription plan yet for the video service, premium content on the Xiaomi Mi Video could be charged on an a la carte basis. Xiaomi revealed that it has seven million daily active users on its Mi Music app, which is a part of MIUI stock ROM.

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Mi Music and Mi Video apps come pre-installed in Xiaomi phones and have now been refurbished with local audio and video content from streaming platforms including Hungama (in which Xiaomi had invested back in 2016), SonyLIV, Voot, Hotstar, YouTube, and others. Mi Music offers more than 10 million freemium tracks across 13 Indic language choices. It also has support for a wide variety of video formats, subtitles, and private folders. The app offers over 500,000 videos to choose from.

Xiaomi says it has reworked on the app for better user experience and that more content providers will be coming on-board in the days to come. The service now offers more than 12 video formats such as AVI, MP4, MOV, MKV, and MKA, MPEG, M2TS amongst others. For these apps, Xiaomi has partnered several content partners in India to make available music and video content to users. The Chinese smartphone maker made the announcement at Mi Pop Play event held in Mumbai today.

Xiaomi, it seems, is now in a position to do just that in India as well.


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