Instagram announces IGTV - a new app for watching long-form videos

21 June, 2018, 04:01 | Author: Eloise Houston
  • Instagram’s “IGTV” video hub for creators launches tomorrow		
		
	Josh Constine

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The move comes as Instagram CEO Kevin Systrom said on Wednesday that it hit one billion users on its platform.

But to that last point, it's worth noting that anyone can upload hour-long videos - the feature isn't restricted to the celebrity creators who will nearly certainly dominate the Explore tab.

Instagram said Wednesday it now has more than one billion active users, as it unveiled a new long-form video feature in a bid to attract "creators" like those on YouTube.

As for who can create content for IGTV, Instagram notes that "anyone can be a creator on IGTV and upload videos in the app or on the web". You don't have to search to start watching content from people you already follow on Instagram and others you might like based on your interests.

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Instagram, which was founded in 2010 as a photo-sharing app, has surpassed 1 billion users, Systrom said.

"We want to make sure they make a living because that is the only way it works in the long run", Systrom said.

That trend appears to be one of the reasons that Facebook is "hedging its bets" by opening Instagram to the longer-form videos typically found on YouTube, said analyst Paul Verna of the research firm eMarketer. When you open the standalone IGTV app, the videos autoplay, just like on a television. IGTV could also spell more trouble for Snapchat which has been trying to make vertical video the most popular format among Millennials and teens. To jump-start the service, Instagram asked hundreds of prominent users including Kim Kardashian West, Kevin Hart and Selena Gomez to post videos to the service. IGTV content will also be available in the Instagram app. IGTV videos will be able to go beyond the 60-second limit placed on videos uploaded on Instagram today. She briefly took the stage to preview an informal cooking show she plans to launch on IGTV. Tents housing some of the city's 7,500 homeless individuals were dwarfed outside by trailers ostensibly set up for the creators who danced and vogued for a short live video to kick off the event.

Instagram, which had some 800 million users as of September, has been outpacing rival social networks such as Twitter and Snapchat and has been gaining younger users even as Facebook itself has seen declines in the youth segment. Also, unlike on Instagram, videos aren't limited to one minute.

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