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The first Apple Watch 4 photo reveals a 15% bigger display

31 August, 2018, 13:43 | Author: Joanna Little
  • New iPhone X 2018

Apple Inc is set to roll out its latest lineup of products on September 12 at the Steve Jobs Theater in the company's Cupertino, California campus, the iPhone maker said on Thursday.

"Gather round", suggests the event invite that Apple sent to journalists today.

The company will unveil its renewed iPhone strategy at the event. Apple is also expected to launch a third iPhone model that could have the same facial recognition sensor but a price closer to $700 than $1000.

Apple is preparing to release three new smartphones this year, including the largest iPhone ever, a device that may have a bigger display than arch-rival Samsung's flagship phone, Bloomberg reported in February. For the most part, the answer is yes, as Apple doesn't reportedly plan to upgrade the iPad mini 4, for instance.

Documents filed at the US Federal Communications Commission and unsealed this year show Apple had sought approval for a gold version of its iPhone X.

Apple goes to extensive lengths to keep its products under wraps.

More news: White House flag no longer at half-staff after McCain's death

While we can't 100% guarantee that this code is legitimate or which version of the Apple Watch it comes from, Rambo does have a pretty solid track record with his reveals so far. Somehow, the folks at 9to5Mac have managed to get their hands on the official renders of the next-generation iPhone and Apple Watch.

Last quarter, the iPhone generated nearly $30 billion in sales.

All the new iPhones will most likely have a glass back with support for wireless charging.

Apple shares were up 2.2 per cent at an all-time high of $227.97.

Tech giant Apple has historically held September events to announce its new iPhone models, and this year is no exception. There's also been chatter of a new iPad Pro, for instance, and indeed refreshes elsewhere in Apple's hardware line-up. The new Apple Watch models will include larger screens that cover almost the entire front of the watch.

Just like every other Apple event, the company will stream the event on its website.

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