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Apple launches iPhone XS, iPhone XS Max and iPhone XR

14 September, 2018, 20:00 | Author: Joanna Little
  • Apple launches iPhone XS, iPhone XS Max and iPhone XR

While the iPhone X, XS and XS Max have pressure-sensitive 3D Touch screens that activate the flashlight or camera when you press down hard, the iPhone XR only has haptic feedback.

With a bigger screen comes a whopping 3 million pixels, so you will view photos, videos, and games sharpest on the iPhone XS Max.

The company has been affected by leaks in the past. As the name suggests, the tactic is a repeat of the move Apple made when it turned the iPhone 5 into the iPhone 5c in 2013.

The tech giant will live-stream its event on the social media platform for the first time on Wednesday as it looks to draw in a larger audience.

The company, in a bid to bolster its spot in the premium smartphone market, also unveiled an upgraded smartwatch that takes electrocardiograms and detects falls.

If we refer to Apple Singapore's pricing, the iPhone XS is priced from RM4,974 for the base model with 64GB and it goes up to RM7,086 for the 512GB version of the iPhone XS Max.

Apple chief operating officer Jeff Williams discussed the company's health technology features that it was embedding in its new Apple Watches.

The biggest aesthetic shakeup is that the iPhone XR will arrive in no less than six new technicolour finishes, including blue, yellow and red.

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By manufacturing more expensive iPhones, Apple has been able to boost profits despite falling demand due to people upgrading their phones less frequently. iPhones fetched an average price of $724 during the April-June period this year, a 20 percent increase from a year earlier.

The XS will also have a dual camera system, which promises a sharper camera when combined with an A12 bionic chip inside.

The Bluetooth/GPS model will start at $399, while the version with cellular connectivity will run you $499.

Apple Watch Series 4 models rest on display during a launch event on September 12, 2018, in Cupertino, California. The display consists of a total of 2.7 million pixels, features a pixel density of 458 pixels per inch, and has a notch cut-out for the front-facing camera. As a point of comparison, the regular Xs costs £999 (the same price as last year's iPhone X) and the iPhone XR will start at £749.

Earlier, Apple Watch Series 3 featured an eSIM and so did the Google Pixel 2 (but only in the U.S. markets).

The iPhone XS and iPhone XS Max will support dual SIM and dual standby functionality.

The XS and XS Max have dual 12-megapixel rear cameras and a dual 7-megapixel selfie camera - just like the iPhone X. Williams said the new Apple Watch could help detect atrial fibrillation (an irregular heartbeat), although he hedged that it won't "catch every instance".

The Apple Watch Series 4 is an update, but not a major one. While the time we spent with the device was quite less to see the extent of Apple's claims, it can be said that this is certainly a faster phone than the iPhone X. It just feels fast while you're switching between apps or just the response time seems real quick.

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