Kaepernick Nike ads spark boycott calls

14 September, 2018, 19:48 | Author: Marlene Myers
  • Colin Kaepernick

Donald Trump has hit out at Nike over its Just Do It ad campaign featuring Colin Kaepernick.

Trump said in an interview with The Daily Caller, a conservative website, that "there's no reason" for Nike to feature Kaepernick in the campaign.

The problem with most of the commentary I've heard and read is that it's delivered by middle-aged or older men, a lot of them white, who aren't even close to Nike's target audience.

Nike revealed on Monday that Kaepernick would be at the centre of a new campaign to mark the 30th anniversary of the company's Just Do It slogan.

"I'm not against what Nike's done".

"If Nike is ashamed of America, we are ashamed of them", College of the Ozarks President Jerry C. Davis said in a statement.

Anyway, in the advert, Kaep narrates inspiring messages about overcoming the odds while actual video of really inspirational athletes plays on the screen.

After Jordan wore them, the National Basketball Association said they were illegal and fined Jordan $5,000 for each game he wore them.

He also said, "As much as I disagree with the Colin Kaepernick endorsement, in another way - I mean, I wouldn't have done it, in another way, it is what this country is all about, that you have certain freedoms to do things that other people think you shouldn't do, but I personally am on a different side of it".

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Kaepernick became a lightning rod by kneeling during the USA national anthem as a protest against racial injustice and police brutality.

A statement added: "The social justice issues that Colin and other professional athletes have raised deserve our attention and action".

Nike is the official uniform maker for the NFL.

Miami Dolphins receiver Kenny Stills says he's encouraged by Nike's new endorsement deal with his friend and fellow activist Colin Kaepernick, and wishes the National Football League would show similar support for their cause.

Bethann Hardison, an activist for diversity in fashion and a former supermodel who was also honored by Harlem's Row, said she was happy with Nike's move. "Even if it means sacrificing everything". It's not the first time the school has taken a stand with something Kaepernick-related. He has since filed a grievance with the league accusing owners of colluding to keep him off the field.

The two-minute spot released on Wednesday highlights superstar athletes LeBron James, Serena Williams and others.

The campaign includes video ads and billboards, like one displayed atop a Nike store in downtown San Francisco on Wednesday.

Newton said Kaepernick has his respect. The point of the topic is police brutality and that type of thing.

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