Get ready for the holiday: What's open on Thanksgiving, Black Friday?

21 November, 2018, 18:41 | Author: Kevin Carter
  • Many Black Friday offers are not quite the 'deals' retailers would have customers believe

Nine out of 10 of last year's Black Friday "deals" were cheaper before or after the US-inspired discount day, an investigation has found.

"The results of our investigation will disappoint many who are expecting nothing but bargains this Black Friday", said Alex Neill of Which?.

We looked at 59 deals from Currys PC World, 18 deals from Amazon, 14 from John Lewis and three from Argos.

It found that 87 per cent of the goods were the same price or cheaper at times other than on...

Still, retailers often save the very best promotions for Black Friday (often starting on Thanksgiving) and Cyber Monday. Which? found it was cheaper on at least 60 occasions after. If it does mark down devices, we suspect you'll find better deals at other retailers, including Walmart and Target, both of which are offering sales on the iPad and other devices in the USA this Black Friday.

The Sony Cybershot HX60B Superzoom compact camera was advertised as £189 (save £10) on Black Friday by Currys PC World.

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Amazon said its Black Friday deals represented "millions of pounds of savings" for customers.

Currys PC World told us that it offers great value on products throughout the year, and offers customers pricing transparency by stating in all channels exactly when a product was available for a higher price. Moreover, as Black Friday promotions push earlier into November, even the distinction between shopping on Black Friday and the days beforehand is becoming less apparent.

So what's the secret?

Be careful not to impulse buy - make sure you know the sorts of products you want to purchase and how much you're prepared to spend before you start shopping. For just $599.99 on Black Friday - $200 off - you get a Core i5 CPU, 8GB of RAM, 256GB SSD, 15.6-inch full HD display, and an GTX 1050 Ti with 4GB of GDDR5 video memory.

Sign up to your favourite retailers' newsletters for inside tips, or check their social media pages ahead of the sales for any clues or hints to what will be on offer. Some retailers are even calling it Cyber Week, so they'll be offering sale prices throughout the whole week of November 26 and in some cases, beyond. Of the products listed above, all were lower in price during December and January when compared to Black Friday.

Many digital game sellers will also be having Black Friday/Cyber Monday sales, though many of them will likely run a single sale that spans both shopping holidays.

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