Sandra Bullock's new film Bird Box breaks Netflix record

01 January, 2019, 14:29 | Author: Eloise Houston
  • A scene from the Netflix movie'Bird Box

"Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched "Bird Box" - best first 7 days ever for a Netflix film!" the streaming service's official Twitter posted on Friday, alongside a GIF of the flick's leading lady taking off her blindfold and saying, "Oh my god". If it's a good show, you deserve an Emmy.

To counteract this absurdity, the rest of us started sharing our favorite Sandra Bullock movies.

As Kelly Kahl, president of CBS Entertainment apparently put it: "independently verified by. uh, Netflix". However, that sort of statistic is mostly meaningless, because it's coming from Netflix.

So 45 million accounts have not seen the entirety of Bird Box - they've seen most of it, and it's a safe bet that many of them are not US -based accounts.

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If you've seen it, you're aware of the multitudes that brief statement contains. Since its premiere on December 21, the original drama has been viewed by over 45 million accounts, the company reports. That's another thing that Netflix doesn't tell us, but this time around the company told The Verge that it only counted an account having watched Bird Box 'once a view surpasses 70 percent of the total running time (including credits).' The company also made it clear that each account is only counted once, even though it may include multiple views.

On the few other occasions that the streaming giant has revealed numbers, it announced that over 80 million subscribers watched at least one original romantic comedy earlier this summer, led by the breakout hit To All the Boys I've Loved Before.

For people like you and me, maybe it's not that big a deal whether Netflix (and its streaming competitors) report numbers like this under the rosiest possible scenarios. Just how do you translate what 45 million Netflix viewers means, compared to the number of people who might go see a movie in a theater, for example?

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