Huawei Demotes Employees For Not Using Its Phones For Tweeting
07 January, 2019, 04:17 | Author: Joanna Little
These employees are accused of posting a New Year's tweet but did so using an iPhone.
However, Twitter displays which devices have been used to send a tweet - something many companies and celebrities with brand deals fall foul to - and seeing as Apple is a major Huawei competitor, this was allegedly seen as harmful to the Huawei brand. Soon enough, other news outlets caught wind - and so did Huawei bigwigs, who demoted the two employees by one rank and cut their salaries by 5,000 yuan ($728.27).
The blunder was first spotted by popular YouTuber Marques Brownless (also known as MKBHD).
Reuters explains that this trick was necessary because Chinese internet censorship limits access to foreign services such as Twitter, meaning users must use a VPN to connect to them. Huawei only sent out a memo which attributed the issue to "procedural incompliance and management oversight".
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The mistake occurred when outsourced social media handler Sapient experienced "VPN problems" with a desktop computer so chose to use an iPhone with a roaming SIM card in order to send the message on time at midnight.
It is not the first time that use of the Apple product has given cause for embarrassment. That was some time after that tweet was made on Huawei's Twitter account. However, the tweet went viral on the microblogging platform for the wrong reason. However, team members were reportedly not prepared to send the tweet out in time through a computer, so they resorted to using an iPhone which had a SIM from a Hong Kong-based carrier - the Special Administrative Region is outside the influence of the firewall.
Although this is not such a grave mistake, it still is an embarrassing situation, especially considering the alleged iPhone boycott.
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