Home » IT

Netflix To Crackdown On Netflix Password Sharing

12 January, 2019, 10:12 | Author: Joanna Little
  • The days of sharing Netflix passwords could be coming to an end

Chances are you share a Netflix account with someone.

United Kingdom -based software maker Synamedia, which looks for potentially fraudulent activity, unveiled a new service at 2019 CES (Consumer Electronics Show) that uses machine learning to spot shared passwords. What could happen to subscribers who share their Netflix and other streaming service account passwords to family and friends?

The software analyzes locations based on who is logged in and where.

That includes a range of factors, from where an account is being accessed from, what time it's typically used, what TV shows or movies are being watched, and what device a user is using to access said content.

Synamedia's security team designed the software to understand how and where to look for activity that might be suspicious, integrating it with behavioral models for better understanding.

More news: Bruce Arians getting the Cardinals coaching gang back together in Tampa Bay

"Further to your article about Netflix account sharing, Netflix is not working with/partnering with Synamedia". If the sharing pattern is extreme, which might mean that the credentials have been sold online to multiple users, the streaming service could simply shut down the accounts.

The system is being tested and in the future it will be offered to services like Netflix and HBO. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", says Jean Marc Racine, CPO and GM EMEA of Synamedia.

Parks Associates predicts that almost $10 billion of pay-TV revenues and $1.2 billion of revenue from subscription-based streaming services will soon be lost to credential sharing each year.

Apparently there are "a number of firms" now testing the algorithm, but Synamedia is not naming names. Now, in a country like India where piracy is still rampant and youngsters don't generally pay for watching the latest season of popular shows and films like Stranger Things, Bird Box and Black Mirror: Bandersnatch among many others, there's a rather simple workaround to the issue- credentials sharing.

Available as a cloud or on-premise offering, Synamedia Credentials Sharing Insight is already in trials with a number of pay-TV operators.

Recommended:



Popular

‘Bird Box Challenge’ leads to crash, possible charges for Utah teenager
The views expressed therein are not necessarily those of stlucianewsonline.com, its sponsors or advertisers. Shockingly, the teen crashed into another vehicle because it's not easy to drive when you can not see.

Flu outbreaks on the rise in the tri-state area
The most common symptoms of the flu include fever, cough, sore throat, runny or stuffy nose, body aches, headaches and fatigue. As peak flu season nears, Greene County Public Health officials report flu hospitalizations are down so far.

Adam Gase to Become New York Jets' Head Coach
Other than the Browns, the Jets are the only team that has shown any interest in McCarthy. Ryan took the same bravado act that had grown exhausted in NY and brought it to Buffalo.

Saudi woman is refugee, Australia must resettle
For runaway Saudi women, fleeing can be a matter of life and death, and they are nearly always trying to escape male relatives. Both had attempted to apply for Turkish residency, but are now facing deportation in an ongoing appeals process.

Browns settling on offensive coordinator Freddie Kitchens as head coach
One name that could return is special teams coordinator Amos Jones, who spent time with Kitchens in Arizona on the Cardinals. At this point, Kitchens , who revamped the team's offense in the season's second half, appears to be the front-runner.

Taxpayers Will Pay for Wall, White House Aide Acknowledges
Over Caesar salad and iced tea, Trump projected confidence that his strategy was working, Fox News Channel's Bret Baier reported. The White House team included the added scanners and manpower at ports of entry that Democrats support.

Former 49ers defensive coordinator Vic Fangio named Broncos head coach
In an appearance on Xfinity Monday Live , defensive lineman Shelby Harris said he's a fan of the way Fangio coached in Chicago. Fangio takes over as the Broncos' head coach after Vance Joseph was sacked after compiling a 11-21 record in two seasons.

New Captain Marvel teaser is all sass, Fury and explosions
We are just weeks away from Brie Larson's debut performance in the Marvel Cinematic Universe as Carol Danvers, a.k.a. All of the Marvel characters have flaws to them, all of them have a deep humanity to them.

Trump demands U.S. border wall, sidesteps declaring emergency
Over Caesar salad and iced tea, Trump projected confidence that his strategy was working, Fox News Channel's Bret Baier reported. Critics say the security risks are overblown and the administration is at least partly to blame for the humanitarian situation.

Federer wins record third Hopman Cup for Switzerland
Oh gosh", Zverev said, hand on hip. "I am happy I was able to maintain the good, high quality tennis I showed all week", he said. However, the Swiss prevailed in the mixed doubles, defending the title they won previous year . "I mean.