Bud Light, Game of Thrones Have Fiery Crossover in Super Bowl Commercial

05 February, 2019, 05:28 | Author: Marlene Myers
  • Credit Illustration by Tam Nguyen  Ad Age

Corn farmers clapped back at Bud Light following a commercial in which the beer boasted about not using corn syrup.

While well-known domestic lagers like Coors Light and Miller Lite do include corn syrup in their brewing processes, the ingredient is added so the sugars will ferment and transform into alcohol, giving the brews their signature light body and crisp taste.

Bud Light's Super Bowl campaign called out competitors that use corn syrup - and the corn lobby is not happy about it. The message provoked quick responses on Twitter.

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"I am disappointed that Bud Light chose to denigrate corn", Mark Recker, chair of Iowa Corn, said. He said the Bud Light ad seems to play into the unhealthy image of high-fructose corn syrup. "Our office is right down the road!" The trade war with China put a 25% tariff on U.S. corn exports - which has left many farmers across the country unable to sell their corn for a fair price. "Thanks @MillerLight and @CoorsLite for supporting our industry". "I grew up with the common phase "he's got a beer gut" whether you get it from drinking the competition or Bud Light you're still going to have it", says Tjaden. In fact, 12-ounce cans of Bud Light and Miller Lite list zero grams of sugar, while Coors Light lists 1 gram. Bud Light says it's the first beer company to list ingredients in the U.S. "Miller Lite has been gaining share for 17 straight quarters & someone's feeling the heat!"

And Peter Marino, chief communications officer for MillerCoors, said the ad was like the pot calling the kettle black.

Sanderson said the corn grown on his family's farm mostly goes to feeding chickens at other farms in the area, but he said the farming community is like a family.

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