Viral Instagram Egg Partnered With Hulu To Raise Mental Health Awareness

06 February, 2019, 08:12 | Author: Israel Montgomery
  • Egg Gang Instagram  USA Today

A mysterious Instagram account with a picture of an egg has revealed the reason behind it.

"Recently I've started to crack... the pressure of social media is getting to me", the video noted.

You know the Instagram world record egg?

Hulu's Instagram bio now reads "Get crackin'" with an egg emoji, and as of an hour ago, the egg has even appeared in a post promoting their upcoming original series Shrill.

The famous egg that officially dethroned Kylie Jenner to have the most likes on Instagram has finally hatched and it has a special message. Highly recommend watching it. Props to Hulu and this egg. In short order, the photo amassed more than 52 million likes on Instagram and became a viral sensation.

But Instagram has responded to the accusations saying they don't allow content that glorifies self-harm or suicide. The egg, brought to life by animated eyes and mouth, then shares Mental Health America's helpline for those who may be feeling the same.

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Instagram's most famous egg chose to hatch on Sunday, following Super Bowl LIII. The photo of a spotted egg is now sitting at over 50 million likes - way more than Kylie's 18 million likes. On the other hand, the Instagram post of the clip links to, which lists worldwide mental health resources by country. "An egg is an egg, it's universal".

It turns out the intention of the egg was all it was cracked up to be as it is now shining a light on mental health awareness and people there are resources available if they are struggling.

As for why he picked an egg, Godfrey told the newspaper: "An egg has no gender, race or religion".

Khan-Whelan told The New York Times the group chose to "put any speculation to bed" by revealing their identities now.

In a separate statement, the team thanked fans for their support and invited everyone to use the hashtags #talkingegg or #egggang to "share the message and help to normalise the conversation around mental health".



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